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matashola matashola
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7 years ago
Which of the following is TRUE with respect to offensive strategic market plans and short-run performance?
a.   Offensive strategic market plans require investment for growth, which limits short-run profit performance.
b.   Different performance measures are used to assess the impact of offensive strategic market plans.
c.   Offensive strategic market plans have a considerable/substantial impact on short-run profit performance.
d.   Offensive strategic market plans have a considerable/substantial impact on short-run share position.
e.   Offensive and defensive strategic market plans have the same impact on short-run performance objectives.
Textbook 
Market Based Management

Market Based Management


Edition: 5th
Author:
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D-manD-man
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7 years ago
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matashola Author
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#2
7 years ago
My friend got the same as you Smiling Face with Open Mouth
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