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Home Q & A Board Other Fields Homework Help Business Marketing
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Catracho Catracho
wrote...
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Posts: 529
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5 years ago Edited: 5 years ago, Catracho
The engine of global marketing is MNCs. In this assignment, you will identify two
MNCs (having made FDI in different countries) from developing or emerging countries.
This means that home country cannot be from USA, Western Europe, Japan, and
Australia/NZ. Also, you cannot choose
LG
,
Samsung
,
KIA
,
Hyundai
 (Korea), and
Tata
(India). Be mindful about this boundary condition. If you choose an MNC from
developed country, you will get a zero. 
Focus on:
1. What is their core business? Where (which countries) do they operate? Who are the
key customers/customer segments?   
2. What is the total revenue? How many employees do they have? How much of the
revenues are obtained from host countries? 
3. What are their major brands?
4. Who are their local/global competitors?
5. Evaluate the operation of the firms in terms of ‘think globally, act locally.’ 
Keep it one page each for the two firms.
Post Merge: 5 years ago

can someone help, thanks !
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bio_manbio_man
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5 years ago
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