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dorean dorean
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7 years ago
Which of the following is true of the relationship between consumers' perceptions and their expectations?
A) Consumers tend to perceive products and product attributes according to their own expectations.
B) Individual motivation does not affect perception.
C) Ads with irrelevant sexuality generally lead to better recall of the product advertised due to the attention-getting nature of the sexual content.
D) People tend to make observations and arrive at conclusions completely independent of their expectations.
E) What consumers expect to see is completely dependent on their objective, first-hand experience with the particular product or advertising medium.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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dorean Author
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#2
6 years ago
Literally awesome, thanks
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