When a brand possesses a product feature that provides superiority over competitors, the brand ...

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When a brand possesses a product feature that provides superiority over competitors, the brand ...

When a brand possesses a product feature that provides superiority over competitors, the brand positioning strategy is most likely based on
A) product attribute
B) quality
C) user imagery
D) value

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Sports Marketing

Edition: 1^st

Authors: Fetchko, Roy, Clow

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Sports Marketing (Fetchko, Roy, Clow)

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revmitchell Author

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7 years ago

this is exactly what I needed

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