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Rgary Rgary
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7 years ago
Straight rebuys ________.
a. are the most complex of purchase types because they require customer relationship management
b. are more complex than new-task buys
c. often involve products with low risks
d. involve recruiting new vendors
e. are the B2B version of comparison shopping in the consumer market
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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tic_tactic_tac
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7 years ago
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