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[Unknown] [Unknown]
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6 years ago
Customer satisfaction with a purchase is based on how the ________.
A) actual performance of a product compares to the customer's expectations
B) product's brand personality aligns with the customer's attitude
C) product's final cost aligns with the customer's perceptions
D) perceived risk of purchasing a product compares to the customer's risk
Textbook 
Strategic Marketing

Strategic Marketing


Edition: 1st
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Strategic Marketing (Mooradian, Matzler, Ring)
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tekniateknia
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[Unknown] Author
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6 years ago
Thanks for answering so clearly
Strategic Marketing (Mooradian, Matzler, Ring)
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