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Customer satisfaction with a purchase is based on which of the following?

ikaro2k

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Customer satisfaction with a purchase is based on which of the following?

Customer satisfaction with a purchase is based on which of the following?
a. how the perceived risk of purchasing the product compares to the actual risk
b. how the actual performance of the product compares to customer expectation of performance
c. how the product's brand personality aligns with the customer's personality
d. the service provided with the purchase
e. the total cost of the purchase

Textbook

Marketing: Real People, Real Choices

Marketing: Real People, Real Choices

Edition: 4^th

Authors: Solomon, Marshall, Stuart, Smith, Charlebois, Shah

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Ormfn

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ikaro2k Author

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6 years ago

Helped a lot

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Thanks

Ctownsend

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this is exactly what I needed

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