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Pandos Pandos
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7 years ago
Which of the following statements about magazines as an advertising medium is true?
a. Magazines have long lead times and deadlines that can reduce flexibility.
b. Magazines have not benefited from advances in communication technologies.
c. Magazines typically use a mass marketing strategy.
d. Magazines do not accept local advertising.
e. Magazines have poor reproduction quality of images.
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
Authors:
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jhollin1138jhollin1138
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7 years ago
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Pandos Author
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#2
6 years ago
Can't thank you enough!
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