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Kayty Kayty
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7 years ago
Loyalty programs, such as Shoppers Drug Mart's Optimum points, which is part of a CRM strategy, encourage loyal purchasing behavior.  What is the other essential function of these programs?
A) provide customer information that can be analyzed
B) provide reward to the best customers
C) provide market segmentation of customers
D) increase sales
E) enable direct marketing to customers
Textbook 
THINK Marketing, Canadian Edition

THINK Marketing, Canadian Edition


Edition: 1st
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THINK Marketing, First Canadian Edition (Tuckwell)
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Lucas_RiverPlaLucas_RiverPla
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7 years ago
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Kayty Author
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7 years ago
Thanks
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Yesterday
this is exactly what I needed
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