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Timmy Timmy
wrote...
Posts: 540
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6 years ago
Response rates tend to be much higher for solo direct mail than for co-operative direct mail because it
A)  stands alone
B)  is personalized
C) offers better discounts
D) has high reach
E) is geographically flexible
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 129 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e

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6 years ago
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