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ShadyAh ShadyAh
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6 years ago
Why would someone select cooperative direct mail over solo direct mail?
a. It is less costly.
b. It is commonly employed in business-to-business communication.
c. It consists of specialized offers sent directly to prospects.
d. It is more expensive.
e. It has a higher response rate.
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Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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