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birdseye birdseye
wrote...
Posts: 835
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6 years ago
Cooperative direct mail refers to the type of direct mail that
a. includes a catalogue.
b. contains special offers from non-competing products.
c. is a unique offer mailed directly to a target audience.
d. contains bounce backs.
e. is commonly employed in business-to-business communication.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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6 years ago
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