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Consle Consle
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Posts: 1039
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6 years ago
Janis is working on the positioning, differentiation, and branding strategies for a new brand of cookies. This is an example of which step of an IMC plan?
A) SWOT analysis
B) Defining primary marketing objectives
C) Developing marketing strategies
D) Developing marketing tactics
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
Authors:
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6 years ago
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