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birdseye birdseye
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6 years ago
What is brand positioning? Describe four different positioning strategies, using examples to illustrate.  Describe a brand that you think illustrates a clear positioning strategy.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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MrTimMrTim
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6 years ago
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birdseye Author
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5 years ago
Thanks for the quick help
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