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birdseye birdseye
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6 years ago
A rifle strategy is a matching strategy used in situations where
a. the product is in the mature stage of the product life cycle.
b. there is great urgency in the call to action.
c. budgets are extremely tight.
d. the target market can be precisely defined by some common characteristic.
e. the target market is very fragmented.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
Author:
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xNxxNx
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#1
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6 years ago
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birdseye Author
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6 years ago
this is exactly what I needed
kaytee23
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Yesterday
Thank you, thank you, thank you!
apelton
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2 hours ago
Brilliant ツ
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