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Timmy Timmy
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Posts: 540
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6 years ago
A rifle strategy is a matching strategy used in situations where
A) the target market can be precisely defined by some common characteristic
B) budgets are extremely tight
C) commercial time can be purchased on all available stations at a fixed time
D) the nature of the message has determined media selection
E) there is great urgency in the call to action
Textbook 
Canadian Advertising in Action

Canadian Advertising in Action


Edition: 11th
Author:
Read 104 times
1 Reply
Tuckwell, Canadian Advertising in Action, 11e

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6 years ago
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