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birdseye birdseye
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6 years ago
A rifle strategy is a matching strategy used in situations where
a. the product is in the mature stage of the product life cycle.
b. there is great urgency in the call to action.
c. budgets are extremely tight.
d. the target market can be precisely defined by some common characteristic.
e. the target market is very fragmented.
Textbook 
Integrated Marketing Communications: Strategic Planning Perspectives

Integrated Marketing Communications: Strategic Planning Perspectives


Edition: 5th
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xNxxNx
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#1
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6 years ago
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birdseye Author
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6 years ago
Smart ... Thanks!
gmiannotti
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
7.prime7105
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2 hours ago
Thanks
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