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Dkavanagh Dkavanagh
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Posts: 655
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6 years ago
Market segmentation means:
 
  A) dividing the total market into groups of people with similar product needs.
 
  B) selling a variety of products at a variety of stores nationwide to increase sales.
 
  C) identifying sales managers to cover specific segments of the country.
 
  D) randomly choosing groups or segments of people to target for product sales.
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6 years ago
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