The trends in procurement place a premium on the supply-chain management capabilities of the business marketer.
Indicate whether the statement is true or false
Question 2Data in one context that is linked to data in another context, and another and another, such as Apple does to get a
360-degree view of customer purchasing is an example of _____________-____________ data.
Fill in the blank(s) with correct word
Question 3When a consumer has limited MAO to process marketing communications, he/she will still form attitudes through the
a. central route to persuasion.
b. peripheral route to persuasion.
c. inferential route to persuasion.
d. myopic inferences.
e. subliminal persuasion.
Question 4Customers in the business market can be broadly classified into three categories: (1) commercial enterprises; (2) original equipment manufacturers; and (3) government.
Indicate whether the statement is true or false
Question 5Starbucks creating over 800 geofences in the UK to send geotargeted text messages to customers is an example
of using __________-__________ ________ of mobile data.
Fill in the blank(s) with correct word
Question 6Peripheral routes to persuasion are so named because
a. consumers' attitudes are not based on detailed examination of the message.
b. information in the messages comes directly from a secondary source.
c. information in the messages is not just facts, but contains persuasive arguments, and, thus, is presented not in a direct but in a peripheral way.
d. information in the message is primarily cognitive.
e. consumers must be persuaded over the long term, rather than directly in the short term.
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