Adequate service reflects the level of service the consumer is willing to accept and is influenced by how many factors?
a. Two
b. Three
c. Four
d. Five
Question 2In case analysis, cases that reflect extremes of behavior are bad candidates for study.
a. True
b. False
Indicate whether the statement is true or false
Question 3Competitive positioning is often made at the
a. superior level.
b. basic level.
c. subordinate level.
d. taxonomic level.
e. superordinate level.
Question 4The level of service quality a consumer believes is likely to occur is called:
a. personal service.
b. desired service.
c. predicted service.
d. benchmarking.
Question 5Like focus groups, nominal groups are a terrific technique for generating new ideas.
a. True
b. False
Indicate whether the statement is true or false
Question 6Consumers typically categorize objects at the
a. subordinate level.
b. basic level.
c. superior level.
d. taxonomic level.
e. superordinate level.
Question 7The method used to collect information, such as questionnaires, surveys, and personal interviews is referred to as the:
a. data collection method.
b. question form method.
c. question context method.
d. response bias method.
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