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The service outcome, and whether people will remain loyal to a service provider, is influenced by a ...

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The service outcome, and whether people will remain loyal to a service provider, is influenced by a ...

Question 1.

Services have four distinctive characteristics that greatly affect the design of marketing programs. List these characteristics and briefly explain each.

Question 2.

The service outcome, and whether people will remain loyal to a service provider, is influenced by a host of variables. Identify the eight categories into which these factors fall.

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

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bli14

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this is exactly what I needed

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