An art gallery is an example of an institution makrket.
Indicate whether the statement is true or false
Question 2The system that is designed to provide interactive visualization of a company's key summary measures is:
a. Customer Relationship Management (CRM) system
b. Decision Support System (DSS)
c. Marketing Dashboard
d. Marketing Information System (MIS)
e. None of the above
Question 3Salespeople use testimonials when uncovering the needs of the buyer.
Indicate whether the statement is true or false
Question 4Relationships between business marketers tend to be close and enduring.
Indicate whether the statement is true or false
Question 5Which of the following systems approaches combines data, models and a user interface to allow users to interact with the system and produce customized information?
a. Marketing Information System (MIS)
b. Decision Support System (DSS)
c. Marketing Dashboard
d. All of the above
e. A and B
Question 6Salespeople use testimonials to add credibility to their sales presentation.
Indicate whether the statement is true or false
Question 7Personal selling is less important for supplies than it is for other categories of goods, such as installations.
Indicate whether the statement is true or false
Question 8Sales and cost data compiled as part of the normal accounting cycle represent a promising source of internal secondary data.
Indicate whether the statement is true or false
Question 9When in a sales meeting, the salesperson must understand that disruptions happen and there is nothing that can be done about it.
Indicate whether the statement is true or false
Question 10Supply chain management requires Information sharing, shared technologies, and shared benefits.
Indicate whether the statement is true or false
Quick Reply
