Old-monied people indulge in conspicuous consumption, such as buying a yellow Mustang, to show off their wealth.
a. True
b. False
Indicate whether the statement is true or false
Question 2What is Vendor Managed Inventory?
Question 3A survey asks the following two questions:
Q1 At 25.00, I definitely would not buy 1 2 3 4 5 6 7 definitely would buy
Q2 At 35.00, I definitely would not buy 1 2 3 4 5 6 7 definitely would buy
There is a segment of people who are not really interested in the product regardless of the price. What are their answers most likely to be?
a. Q1 = 2 or 3, and Q2 = 1 or 2
b. Q1 = 6 or 7, and Q2 = 5 or 6
c. Q1 = 4 or 5, and Q2 = 3 or 4
d. Q1 = 1 or 2, and Q2 = 2 or 3
Question 4When out of sight, out of mind was translated into a foreign language, and then was translated back into English by a language expert in the foreign language, it became invisible things are insane. This is an example of ____.
a. the linguistic effect
b. a loaded question
c. back translation
d. a counterbiasing statement
Question 5The sociocultural effects of social class and age affect how consumers respond to brands.
a. True
b. False
Indicate whether the statement is true or false
Question 6What is the significance of Globalization in Supply Chain Management?
Question 7Which of the following pieces of information is found in scanner data?
a. the quantities bought
b. price of competing products
c. customer's willingness to pay
d. product characteristic that attracted the buyer
Question 8A tabulation of the results of a pretest to help determine whether the questionnaire will meet the objectives of the research is referred to as a(n) ____ tabulation.
a. preliminary
b. primary
c. initial
d. back
Question 9When a consumer looks at the most important attribute of a brand first, and eliminates all brands that do not have this attribute, he is using a lexicographic approach.
a. True
b. False
Indicate whether the statement is true or false
Question 10A critical outcome of the supply chain is to deliver
a. profits.
b. the right product to the right place.
c. cost/value.
d. on management's expectations.
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