The type of nonsampling error that occurs due to data editing, coding, or analysis errors is office error.
a. True
b. False
Indicate whether the statement is true or false
Question 2The term for a delivered email mail that is actually opened is the following:
a. open rate.
b. click-through rate.
c. privacy rate.
d. response rate.
Question 3There is considerable concern regarding the marketing of beer and other alcoholic beverages to teens and young adults. A study by a watchdog group at Georgetown University reported that ____ of alcohol advertising was more likely seen by youths than adults.
a. three-quarters
b. less than five percent
c. seventy percent
d. one-half
e. one-quarter
Question 4The number of completed interviews with responding units divided by the number of eligible responding units in the sample is called response rate.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which of the following is considered a best practice in email marketing?
a. relevant messages
b. daily emails
c. personalized subject lines
d. untargeted marketing communications
Question 6Many critics consider it unethical to market food products to children, especially through practices using cartoon characters to sell sugared cereals and non-nutritious snacks because ____.
a. obesity is a major problem with America's children
b. these products are expensive
c. children do not have the maturity to make nutritious food choices
d. children believe everything they see and hear
e. the ads are deceptive
Question 7Nonsampling error occurs when an individual provides a response to an item, but the response is inaccurate for some reason.
a. True
b. False
Indicate whether the statement is true or false
Question 8Which internet marketing tool would be best suited to viral marketing?
a. Online polls
b. Website personalization
c. Email
d. Pop-up ads
Question 9In a marketing communications context, ____ involves matters of right and wrong, or moral, conduct pertaining to any aspect of marketing communications.
a. regulation
b. responsibility
c. social responsibility
d. social awareness
e. ethics
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