Response error arises because of a failure to include some part of the defined population in the ...

Response error arises because of a failure to include some part of the defined population in the sampling frame.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Which of the following is a good tip for a successful email marketing campaign?
 a. Include lengthy articles to draw in the reader
  b. Make use of the subject line to increase response rate
  c. Restate your privacy policy on your web page
  d. Make the unsubscribe button really hard to find to reduce attrition

Question 3

In Germany, the White Angel seal represents a promise to consumers that a product carrying an environment claim is in fact legitimate.
 
 Indicate whether the statement is true or false

Question 4

The obvious approach to reducing the effect of noncoverage bias is to improve the quality of the sampling frame.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

The CAN-SPAM act requires applicable emails to have the following:
 a. physical address, valid reply-to email, opt-in box.
  b. physical address, valid reply-to email, unsubscribe provision.
  c. physical address, valid reply-to email, P.O. Box.
  d. digital address, no reply-to email, opt-out box.

Question 6

The major green communications efforts involve advertisements that promote green products, environmentally friendly packaging, seal-of-approval programs that promote green products, cause-oriented communication efforts that support green products, and point-of-purchase display materials that are environmentally efficient.
 
 Indicate whether the statement is true or false

Question 7

Office errors can be reduced or eliminated by exercising proper controls in data processing.
 a. True
  b. False
 Indicate whether the statement is true or false