National advertising is clearly the mainspring of newspapers.
a. True
b. False
Indicate whether the statement is true or false
Question 2Advertising on billboards is designed with _____ as the primary objective.
a. sales
b. impulse buying
c. persuasion
d. name recognition
e. purchase intention
Question 3Newspapers historically had been the leading advertising medium, but television surpassed newspapers as the medium that receives the greatest amount of advertising expenditures.
a. True
b. False
Indicate whether the statement is true or false
Question 4Which of the following is a type of out-of-home, or outdoor, advertising?
a. floor advertisements
b. inflatables
c. shopping cart advertisements
d. newspaper ads
e. All of these are correct.
Question 5The best medium, or combination of media, is determined by counting advantages and limitations.
a. True
b. False
Indicate whether the statement is true or false
Question 6Which of the following is the major outdoor medium?
a. giant inflatables
b. transit advertising
c. billboard advertising
d. skywriting
e. kiosks
Question 7No one specific advertising medium is always best.
a. True
b. False
Indicate whether the statement is true or false
Question 8Which is the oldest form of advertising?
a. outdoor
b. radio
c. magazine
d. newspaper
e. point-of-purchase
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