Smoothing demand means shifting patronage to times when a service's productive capacity is underused and deflecting or discouraging patronage when it is oversubscribed.
Indicate whether the statement is true or false
Question 2How is the concept of message wight associated with gross impressions? Why are media planners interested in the message weight of a media plan?
Question 3In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process.
According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in
1882, launched one of the first soaps with the potential for national salesIvory soapwith the slogans It floats
and 99-44/100 percent pure.. Which of the following eras does Ivory soaps belong to?
a. The pre industrialization era
b. The industrialization era
c. The P.T. Barnum era
d. The Great Depression
Question 4Demand that falls short of capacity makes that capacity a wasted resource.
Indicate whether the statement is true or false
Question 5What is a media strategy and why is it needed to prepare a media plan? Why is media planning essential before media buying? What are the different components of a media plan?
Question 6In the early and mid-1800s, soaps were made from animal fats. The perishable quality of the soap, however, allowed manufacturers to sell a product with only regional appeal. This changed when soap makers began to use vegetable fats and perfume in the soap-making process.
According to Procter & Gamble, one batch of this vegetable-based soap was left to mix too long. The result was a product that floated in water due to an excess amount of air. The company turned this into a selling point and, in
1882, launched one of the first soaps with the potential for national salesIvory soapwith the slogans It floats
and 99-44/100 percent pure.. If the Ivory soap was promoted during the era of industrialization, in which of the following mediums would their ads appear?
a. Magazines
b. Newsbooks
c. Dailies
d. Radio broadcasts
Question 7Service organizations should never try to balance service capacity and demand by influencing or changing the nature of customer demand.
Indicate whether the statement is true or false
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