_____ increases the probability that we will purchase the same brand again.
A) Reinforcement
B) Punishment
C) Compliance
D) Reactance
E) Commitment
Question 2The total cost structure of _____ is similar to _____ as the equipment, rights-of-way, and physical structure have a high fixed cost and a low variable operating cost.
a. motor carriers.air carriers
b. motor carriers.pipelines
c. water carriers.rail carriers
d. pipelines.rail carriers
e. Cannot determine from the above information.
Question 3International marketing is defined as the processes involved in the creation, production, distribution, promotion and pricing products, services, ideas and experiences for international markets.
Indicate whether the statement is true or false
Question 4Which of the following is not in the top five international advertising agencies according to the text?
a. Omnicom Group c. Young & Rubicam
b. The Interpublic Group d. Leo Burnett
Question 5Harry recently purchased a new store-brand laundry detergent and was impressed by the product. He has decided that he is going to buy another box of the same detergent as soon as he runs out of the one he's using. In the context of operant conditioning, this is an example of the nature of:
A) physiological response obtained from former actions.
B) cognitive dissonance obtained from former actions.
C) retrieval obtained from former actions.
D) cognitive approval obtained from former actions.
E) reinforcement obtained from former actions.
Question 6Motor carriers are characterized by _____ variable costs, while rail carriers have comparatively _____ fixed costs.
a. higher.high
b. lower.high
c. higher.low
d. lower.low
e. There is no difference in variable and fixed costing between motor and rail carriers.
Question 7Export marketing requires a substantial focus on consumers in the international target market.
Indicate whether the statement is true or false
Question 8Which of the following is not an advantage offered by local agencies?
a. Knowledge of the local market
b. Facilitation of interaction with the local media
c. Quality of advertising
d. All of the above are advantages of local agencies.
Question 9Judy sees a new shoe store near her school. Though she is initially reluctant to shop there, she decides to take a look anyway. She finds several shoes that she really likes and buys a pair. When Judy wears them to school the next day, her friends compliment her on the shoes. In the context of operant conditioning, this is an example of:
A) a price-related process.
B) positive reinforcement.
C) affect referral.
D) the punishment effect.
E) a conditional approval.
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