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bongua185 bongua185
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6 years ago
During a search for purchase information, which factor increases the probability that a brand will be selected?
A) Brand parity
B) Brand equity
C) Product viability
D) Brand ambiguity
Textbook 
Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications


Edition: 8th
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maficamafica
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6 years ago
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