Once a brand emerges as the leader early in the search process, subsequent information acquisition and evaluation are distorted in favor of that brand.
Indicate whether the statement is true or false
Question 2Which of the following is not one of the recommended traits of a crisis management policy?
a. Openness about corporate activities
b. Keeping issues and answers internally located
c. Integrity
d. Clear communication
Question 3Which of the following is not one of the actions a firm can take to enhance ethical behavior?
a. Wiretapping and security cameras.
b. Developing a statement of ethics.
c. Closer buyer-seller relationships.
d. Internal reporting of unethical behavior.
e. Commodity rotation and limits of authority.
Question 4Evaluating channel members using separate performance evaluations:
a. Is simple and fast.
b. Is most disliked by the channel members themselves.
c. Offers little insight into overall performance.
d. All of the above.
e. Only a and c above.
Question 5While department stores remain a dominant retail outlet in Asia, they are currently displaying symptoms of decline.
Indicate whether the statement is true or false
Question 6A consideration set that contains only one or two brands reduces the need to search for information.
Indicate whether the statement is true or false
Question 7External public relations is focused on interactions with:
a. suppliers.
b. management.
c. customers.
d. employees.
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