Continuous innovations cause a great deal of disruption for consumers and often involve new industries or new standards of management.
Indicate whether the statement is true or false
Question 2When consumers see one brand alongside a second brand that has a completely different personality, the first will stimulate more negative reaction than if the second brand's personality is similar to that of the first brand.
Indicate whether the statement is true or false
Question 3The service sector has a significant impact only on large countries due to their impact on the world economy.
Indicate whether the statement is true or false
Question 4In a firm fixed price contract, if the supplier increases its contract price in anticipation of rising costs, and the anticipated conditions do not occur, then the purchaser has paid too high a price for the good or service.
a. True
b. False
Indicate whether the statement is true or false
Question 5For the channel manager, the most powerful element of the marketing mix for gaining channel member cooperation is:
a. Product.
b. Price.
c. Promotion.
d. Logistics.
e. It varies.
Question 6Endoscopic surgery is an example of a radical innovation.
Indicate whether the statement is true or false
Question 7Concepts connected by weak links are more likely to activate each other than are those connected by strong links.
Indicate whether the statement is true or false
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