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Home Q & A Board Other Fields Homework Help Business Marketing
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scollins44 scollins44
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6 years ago
You are a senior analyst in the marketing research department of a major rubber producer. You have been identified as a key informant to help make a forecast of domestic automobile production for the forthcoming calendar year. This forecast will help determine the total amount of rubber that will be used by tire manufacturers. This is a(n)
 a. exploratory study.
  b. depth Interview.
  c. field experiment.
  d. descriptive research study.
  e. laboratory experiment.

Question 2

In which of the following situations should exploratory research be used?
 a. To measure the relationships among variables.
  b. To clarify concepts.
  c. To develop hypotheses.
  d. In situations in which all of the concepts are clearly defined and measured.
  e. Both b and c.
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carine13carine13
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6 years ago
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scollins44 Author
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#2
6 years ago
Thank you for always stepping in by helping me with my homework
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