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6 years ago
A drug store chain customarily sells items, such as nationally advertised film, batteries, and shampoo, at low cost in an attempt to increase store traffic and sales of other merchandise. It seeks to determine the percentage of shoppers that purchased any of these three goods who also bought at least $10 in additional goods on the same shopping trip. This can be determined through an analysis of ________.
A) telephone survey
B) personal survey
C) observation
D) sales invoices
Textbook 
Retail Management: A Strategic Approach

Retail Management: A Strategic Approach


Edition: 13th
Authors:
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muddersmudders
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