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Rgary Rgary
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Kodak markets cameras, film, X-ray film and equipment, printers, motion picture film, and batteries. Kodak is likely to have ________ who coordinate the mix of the product lines.
a. brand managers
b. product category managers
c. venture teams
d. communication teams
e. market managers
Textbook 
Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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jhollin1138jhollin1138
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