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Rgary Rgary
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6 years ago
Which of the following is an advantage offered by cobranding?
a. Manufacturers do not have to invest in creating their own brand names.
b. Retailers have exclusive products that cannot be purchased from competitors.
c. Advertising, sales, promotion, and marketing must be carefully coordinated.
d. Brand equity is stabilized.
e. A company can expand its existing brand into a category it otherwise might have difficulty entering alone.
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Marketing: Real People, Real Choices

Marketing: Real People, Real Choices


Edition: 4th
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tic_tactic_tac
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6 years ago
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Rgary Author
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6 years ago
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Yesterday
Correct Slight Smile TY
tcat
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2 hours ago
You make an excellent tutor!
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