Mission Possible is a non-profit retail store that sells gift items made by artisans from over thirty different underdeveloped countries. This store provides employment to impoverished third world craftspeople and markets their handiwork at a fair price. The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible. The store uses ____ segmentation.
a. demographic
b. psychographic
c. geodemographic
d. ethnic
e. geographic
Question 2It is at the initial contact that the salesperson should try to close the sale first. This is known as a trial close.
Indicate whether the statement is true or false
Question 3There are some valid uses for spam e-mail in online marketing programs.
Indicate whether the statement is true or false
Question 4Measuring message effectiveness is not a difficult or expensive task.
Indicate whether the statement is true or false
Question 5Proctor & Gamble, the makers of Oil of Olay skin lotion, have traditionally targeted women over 30 years of age. This is an example of
a. demographic segmentation.
b. benefit segmentation.
c. psychographic segmentation.
d. usage rate segmentation.
e. geodemographic segmentation.
Question 6The final stage in the personal selling process is closing the sale.
Indicate whether the statement is true or false
Question 7Personalization means stating the name of the person sending the email.
Indicate whether the statement is true or false
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