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The feasibility of companies dealing with customers one at a time has risen as a result of advances ...

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The feasibility of companies dealing with customers one at a time has risen as a result of advances ...

Question 1.

Managers of ________-oriented businesses concentrate on achieving high production efficiency, low costs, and mass distribution.

• consumer

• product

• marketing

• production

• selling

Question 2.

The feasibility of companies dealing with customers one at a time has risen as a result of advances in ________, computers, the Internet, and database marketing software.

• information technology

• just-in-time manufacturing

• factory customization

• improved communication flow

• customer-centered strategies

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 53 times

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emnevius

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More solutions for this book are available here

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coolcat Author

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Good timing, thanks!

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