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All forecasts are built on one of three informational bases: what people say, what people do, or ________.

nursemegan

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All forecasts are built on one of three informational bases: what people say, what people do, or ________.

Question 1.

________ is the art of anticipating what buyers are likely to do under a given set of conditions.

• Brand development

• Demand

• Forecasting

• Market buildup

• Market penetration

Question 2.

All forecasts are built on one of three informational bases: what people say, what people do, or ________.

• what people have done

• what they say they'll do

• what people say others do

• what marketers think they'll do

• none of the above

Textbook

Marketing Management

Edition: 13^th

Authors: Kotler, Keller

Read 75 times

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anthead

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nursemegan Author

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