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Home Q & A Board Other Fields Homework Help Business Marketing
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wildcat290 wildcat290
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Posts: 509
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5 years ago
Your company's new pet food feeder is ready for test marketing. Define the  variables that you must try to measure during the market testing.
Textbook 
Marketing Management

Marketing Management


Edition: 13th
Authors:
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wrote...
#1
5 years ago
The four variables are trial, first repeat, adoption, and purchase frequency.
wildcat290 Author
wrote...
#2
5 years ago
Thank you for answering so quickly
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