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You might be tempted to believe that more company salespeople cause more company sales or that an ...

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You might be tempted to believe that more company salespeople cause more company sales or that an ...

You might be tempted to believe that more company salespeople cause more company sales or that an increase in the competitor's salesforce in a territory takes away sales. Correlation should ________.

▸ reaffirm that cause-and-effect relationships exist

▸ not be interpreted to demonstrate such cause-and-effect relationships

▸ not be interpreted to demonstrate corporate revenue would be affected

▸ confirm that relationships between two different sales variables exist

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Marketing Research

Edition: 9^th

Authors: Burns, Veeck

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