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deroth deroth
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A month ago
Alisha runs a successful car dealership and is writing a sales message to advertise the year's newest high-end vehicle. In her letter she emphasizes its Bluetooth connectivity, the all leather interior, and a celebrity endorsement of the vehicle. Which of the following appeals is Alisha using?


rational appeal

emotional appeal

dual appeal

logical appeal
Textbook 
Business Communication: Process and Product: Brief Edition

Business Communication: Process and Product: Brief Edition


Edition: 7th
Authors:
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ramos1992ramos1992
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A month ago
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deroth Author
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A month ago
this is exactly what I needed
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Yesterday
Thanks for your help!!
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2 hours ago
Brilliant
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