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Shelly James recently launched a firm in the fruit drink industry, and has already exported her frui

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Shelly James recently launched a firm in the fruit drink industry, and has already exported her frui

Shelly James recently launched a firm in the fruit drink industry, and has already exported her fruit drinks to 9 different countries. One thing that Shelly's firm is doing is that it is varying the tastes of the fruit drinks it sells on a country by country basis to meet the demands of the local markets. Shelly's firm is pursuing a ________ strategy.
A) multidomestic
B) universal
C) global
D) contemporary
E) home

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Entrepreneurship: Starting and Operating a Small Business

Edition: 3^rd

Authors: Mariotti, Glackin

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Registered in a two-year entrepreneurship course

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Uomo Author

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8 years ago

This is excellent

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Registered in a two-year entrepreneurship course

fashion

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8 years ago

Thanks for getting back to us Slight Smile

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