Top Posters
Since Sunday
6
3
3
y
2
m
2
m
2
u
2
m
2
B
2
M
2
e
2
k
2
Home Q & A Board Other Fields Homework Help Human Resources Public Relations
New Topic  
a8oobra a8oobra
wrote...
Go to Answer
Posts: 3806
Rep: 13 1
8 years ago
All of the following are accurate descriptions of integrated marketing communications (IMC), except which one?
A) IMC calls for recognizing all contact points where the customer may encounter the company, its products, and its brands.
B) IMC builds a strong brand identity in the marketplace by tying together all of a company's images and messages.
C) IMC means that a company's PR materials, direct mail campaign, and advertising are independent in terms of look and feel of the company's Web site.
D) IMC means that all corporate messages, positioning and images, are coordinated across all marketing communications venues.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
Read 223 times
3 Replies
Replies
Answer verified by a subject expert
magnasmagnas
wrote...
#1
Top Poster
Posts: 3806
Rep: 33 0
8 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

a8oobra Author
wrote...
#2
8 years ago
White Heavy Checkmark Correct!
wrote...
#3
8 years ago
Thanks for the feedback
New Topic      
Quick Reply
Explore
Post your homework questions and get free online help from our incredible volunteers
  669 People Browsing
Start New Topic Take the Tour CoursesNew Study Tools Topics Trending Browse by Textbook
Live Chat
Related Images
  
 4516
  
 309
  
 480
Your Opinion
What's your favorite math subject?
Votes: 559
Previous poll results: Which is the best fuel for late night cramming?