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a8oobra a8oobra
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8 years ago
The marketing strategy statement in new product development consists of three parts: _____, _____, and _____.
A) idea generation; idea screening; idea management
B) idea generation; idea screening; concept development
C) target market description; planned product positioning; sales, market share, and profit goals for the first few years.
D) idea generation; concept development; concept testing
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
Author:
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magnasmagnas
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#1
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8 years ago
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a8oobra Author
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#2
8 years ago
Thinking Face Makes sense, thank you
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#3
8 years ago
Thanks for the feedback
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