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a8oobra a8oobra
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8 years ago
Procter & Gamble, makers of detergents and soaps, among other consumer packaged goods, wants to first determine factors consumers' look for in its packaging for a new shampoo. Next, they want to know more about the characteristics of the target market. Finally, they want to determine if a new package design for the shampoo is more effective than the current design. What research approach should P&G use in each situation? Discuss.
Textbook 
Marketing: An Introduction

Marketing: An Introduction


Edition: 7th
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magnasmagnas
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a8oobra Author
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8 years ago
White Heavy Checkmark Correct!
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8 years ago
Good Slight Smile
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