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Procter & Gamble, makers of detergents and soaps, among other consumer packaged goods, wants to firs

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Procter & Gamble, makers of detergents and soaps, among other consumer packaged goods, wants to firs

Procter & Gamble, makers of detergents and soaps, among other consumer packaged goods, wants to first determine factors consumers' look for in its packaging for a new shampoo. Next, they want to know more about the characteristics of the target market. Finally, they want to determine if a new package design for the shampoo is more effective than the current design. What research approach should P&G use in each situation? Discuss.

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Marketing: An Introduction

Edition: 7^th

Author: Marketing: An Introduction

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a8oobra Author

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8 years ago

Correct!

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magnas

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8 years ago

Good

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