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IMevolving IMevolving
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8 years ago
Test marketing is used more frequently by industrial companies than consumer goods companies.
A) True
B) False
Textbook 
Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases


Edition: 11th
Author:
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Gina991Gina991
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#2
8 years ago
I had to look through the textbook chapter twice, glad you found it helpful
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