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Home Q & A Board Other Fields Homework Help Business Marketing
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te3la te3la
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7 years ago
________ is the practice of coordinating all marketing communication tools so they send a consistent message using the same basic brand strategy.
A) Integrated promotional activities (IPA)
B) Global marketing communications (GMC)
C) Integrated advertising execution (IAE)
D) Marketing communications (MC)
E) Integrated marketing communications (IMC)
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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rebmetpesrebmetpes
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te3la Author
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7 years ago
Thank you, I'm pleased with your answer
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