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debbyFlynn debbyFlynn
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7 years ago
A position is a location in a consumer's mind where the product or brand is placed relative to its competitors on the basis of the key factors the consumer uses to make a decision.
A) True
B) False
Textbook 
Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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lirpalirpa
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7 years ago
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