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te3la te3la
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7 years ago
Establishing in the consumer's mind what a brand offers and how it compares with the competition is ________.
A) positioning
B) benchmarking
C) targeting
D) attributing
E) segmenting
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Advertising & IMC: Principles and Practice

Advertising & IMC: Principles and Practice


Edition: 10th
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yamyam
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te3la Author
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#2
7 years ago
This helped me pass my test last Friday
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